A business social profile can stand in where no website exists
The requirementstatement
Where the brand genuinely has no website, an established, active, public business profile is accepted as the online presence.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- submitted social profile URL
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- TwilioBandwidthTelnyxAWSSinch
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Plenty of real small businesses trade entirely through a Google Business Profile, a Facebook page or an Etsy shop, and refusing them outright would fail the registrations the framework least wants to lose. What providers actually reject is a private or dormant profile — the evidential work is being done by the profile being open and alive, not by it being a website.
How to fix itremediation
Submit a public profile on a platform the providers name — Facebook, Instagram, LinkedIn, Yelp, Google Business Profile or Etsy — that shows recent activity and is visible without logging in. Done when the profile opens in a private browser window and its most recent post is inside the last few months.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twiliogen2 | 30490 | Yes |
| Bandwidth | TFV 1202 | Yes |
Notesnotes
Absorbs BRD-137. Bandwidth TFV 1202 rejects a private or inactive account, which is the failure mode this rule is really about — the substitution itself is permitted.
Rules you will hit next
Other website rules at the same severity. A registration is judged as a whole, not rule by rule.
WEB-004The website value must fit the provider field limitMediumMEDIUMWEB-006The website should sit on a custom domainMediumMEDIUMWEB-015Pages the registration points at must not be brokenMediumMEDIUMWEB-044The footer should carry a phone number, an email and a street addressMediumMEDIUMWEB-054A brand with a website must publish its policies as web pages, not as PDFsMediumMEDIUMWEB-074Pages must not load sub-resources over HTTPMediumMEDIUM
WEB-145 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.