The terms should disclaim third-party links and services
The requirementstatement
The terms of service must include a third-party links and services disclaimer.
- Severityseverity
- LowLOWBest practice. Worth fixing, rarely fatal on its own.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- terms of service body
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A messaging programme sends links, and some of them lead off the brand's own site — to a delivery carrier, a booking platform, a payment page — so the disclaimer covers destinations the business does not control. Without it, the terms implicitly stand behind every page a message can reach.
How to fix itremediation
Add the disclaimer and name the kinds of third-party service you link to. Done when the terms make clear which destinations you stand behind.
A compliant exampleexample
Our site and our messages link to services we do not control, such as delivery tracking. Their own terms and privacy policies apply there.
Rules you will hit next
6 other rules read terms of service body. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
POL-200The terms need an acceptance clauseMediumMEDIUMPOL-202The terms should state a minimum ageMediumMEDIUMPOL-205A retail brand's terms should cover orders and paymentMediumMEDIUMPOL-207The terms should include an acceptable-use clauseMediumMEDIUMPOL-213The terms should allocate riskMediumMEDIUMPOL-215The terms should state governing law and venueMediumMEDIUM
POL-210 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.