The terms should state intellectual-property ownership
The requirementstatement
The terms of service must include a clause stating who owns the site content and the marks.
- Severityseverity
- LowLOWBest practice. Worth fixing, rarely fatal on its own.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- terms of service body
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The clause is what the business relies on when its product photography or its name is copied, and its absence is one of the markers of a generated stub. It is also the section a reviewer scanning for template output notices first, because it is the one that names the brand most often.
How to fix itremediation
State ownership in the brand's own name and say what use is permitted. Done when the clause names your business rather than a template's.
A compliant exampleexample
The Acme Coffee name, logo and all content on this site belong to Acme Coffee Co, LLC. You may not use them without our permission.
Rules you will hit next
6 other rules read terms of service body. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
POL-200The terms need an acceptance clauseMediumMEDIUMPOL-202The terms should state a minimum ageMediumMEDIUMPOL-205A retail brand's terms should cover orders and paymentMediumMEDIUMPOL-207The terms should include an acceptable-use clauseMediumMEDIUMPOL-213The terms should allocate riskMediumMEDIUMPOL-215The terms should state governing law and venueMediumMEDIUM
POL-209 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.