Do not claim a generated document makes the brand compliant
The requirementstatement
Neither the product nor its output may claim that a generated policy makes the brand compliant or approved.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- product export copy
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- Human checkHUMAN
- Only someone holding the document or making the call can settle it. Ekas tells you exactly what to look at.
- What the fix involvesfailureClass
- Supply evidenceTERMINAL_EVIDENCE
- Needs proof only you hold: a screenshot, a recording, a scan of the form people signed.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
How to fix itremediation
Describe what the document does — it covers the requirements the registry knows about — rather than what it achieves. Done when nothing in the output or the interface promises approval.
Check this yourselfattestation
No tool can settle this one for you. Here is the check, and what wrong looks like.
Does anything you say about this output promise compliance or approval, rather than describing what it covers?
- 1Read the interface copy and the document's own front matter for any claim of being compliant, approved, or carrier-ready.
- 2Describe what it does — it covers the requirements the registry knows about — rather than what it achieves.
- 3As a user: do not treat a clean run as an approval.
What wrong looks like: The more confident the output looks, the less likely anyone is to read the rejection reasons when they arrive. Carriers and the DCAs make that determination and nobody else can.
Notesnotes
Rules you will hit next
Other policy pages rules at the same severity. A registration is judged as a whole, not rule by rule.
POL-247 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.