A regulated vertical needs a warning that sector rules sit on top
The requirementstatement
Where the brand is in a regulated vertical, the generated documents must be accompanied by a warning that sector rules apply on top of them.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- generated policy + product warning
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A generated policy that satisfies every carrier requirement can still be badly wrong for a clinic, a lender, a school or an insurer, because HIPAA, GLBA and FERPA impose obligations no 10DLC checklist mentions. The danger is specific to generation: a document that looks finished stops the reader looking for what is missing.
How to fix itremediation
Where the brand is in healthcare, financial services, insurance or education, say plainly that the sector's own rules are not covered here and route the document to someone who knows them. Done when the warning names the applicable regime rather than warning in general.
A compliant exampleexample
This policy covers the messaging requirements. It does not address HIPAA, which applies to Riverside Dental as a covered entity — have your privacy officer review it before publishing.
Notesnotes
Conditional on the vertical, which the registration carries as free text rather than as a controlled list, so the condition sits in the criteria rather than in a tag. The verticals named in the catalog are financial services, healthcare, education and insurance.
Rules you will hit next
Other policy pages rules at the same severity. A registration is judged as a whole, not rule by rule.
POL-021Policy URLs must not redirectHighHIGHPOL-023A social profile is not a policy pageHighHIGHPOL-025Exactly one privacy policy must be discoverableHighHIGHPOL-026The policy on the site and the policy attached to the registration must agreeHighHIGHPOL-030Both documents must be linked from the site footer on every pageHighHIGHPOL-053The clause must say NOT SHARED, not merely "not sold"HighHIGH
POL-249 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.