A generated policy must not describe practices the site does not perform
The requirementstatement
A generated policy must not describe practices the brand does not actually perform.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- generated policy body vs the site's observed behaviour
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- CTIA
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Generation makes this failure easy in a way that drafting does not: a template section about cookies goes into a document for a site that has none, or a "we do not use tracking" line goes into a document for a site loading three analytics tags. The result is a public statement that is false, which is an FTC deception question rather than a carrier one.
How to fix itremediation
Check every practice claim against the live site before publishing, and delete the sections that describe things the business does not do. Done when each claim in the document can be pointed at on the site.
Notesnotes
The machine-checkable half of POL-108, which asks the same question of a policy the brand already published. This one is the generation-time gate, so it is the one that can stop the false statement being made at all.
Rules you will hit next
Other policy pages rules at the same severity. A registration is judged as a whole, not rule by rule.
POL-021Policy URLs must not redirectHighHIGHPOL-023A social profile is not a policy pageHighHIGHPOL-025Exactly one privacy policy must be discoverableHighHIGHPOL-026The policy on the site and the policy attached to the registration must agreeHighHIGHPOL-030Both documents must be linked from the site footer on every pageHighHIGHPOL-053The clause must say NOT SHARED, not merely "not sold"HighHIGH
POL-250 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.