The site must be more than a bare lead-capture form
The requirementstatement
A URL resolving to a standalone lead form with no surrounding business site is rejected.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand website
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- TwilioTCRAWS
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A page whose only content is a form collecting a phone number is the archetypal lead-generation surface, and lead generation is precisely what the consent-transfer rules prohibit. Reviewers therefore treat a bare form as evidence of the business model rather than as a thin website.
How to fix itremediation
Point the brand website at your full site — home, about, contact, and product or service pages — rather than at the campaign landing page. Keep the landing page for the message flow field.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twiliogen2 | 30920 | Yes |
Rules you will hit next
6 other rules read brand website. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
WEB-012A parked or for-sale domain is not a websiteBlockingBLOCKINGWEB-013A pre-launch placeholder is not a websiteBlockingBLOCKINGWEB-016The website must be machine-crawlableBlockingBLOCKINGWEB-017The site must not be gated by geo, bot challenge or app wallBlockingBLOCKINGWEB-021The site must not be behind a login or access wallBlockingBLOCKINGWEB-022A login-gated product needs a public description pageBlockingBLOCKING
WEB-027 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.