The site must describe the business and the messaging programme
The requirementstatement
The website must carry enough information about the business, and ideally the messaging programme, for a reviewer to understand what is being registered.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand website
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- TwilioTCRAWS
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Reviewers cross-check the site against the campaign, so a site that never says what the business does leaves nothing to check against. Twilio codes this separately from "site is a bare form" because a site can be substantial and still never explain the business.
How to fix itremediation
Add a clear description of what the business does and who it serves, plus a page describing the SMS programme and linking to the SMS terms.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twiliogen2 | 30919 | Yes |
Rules you will hit next
6 other rules read brand website. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
WEB-012A parked or for-sale domain is not a websiteBlockingBLOCKINGWEB-013A pre-launch placeholder is not a websiteBlockingBLOCKINGWEB-016The website must be machine-crawlableBlockingBLOCKINGWEB-017The site must not be gated by geo, bot challenge or app wallBlockingBLOCKINGWEB-021The site must not be behind a login or access wallBlockingBLOCKINGWEB-022A login-gated product needs a public description pageBlockingBLOCKING
WEB-034 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.