The site must show business contact information
The requirementstatement
The website must display contact details — an address, phone number, or support email identifying the business.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand website
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- CTIATCRTwilio
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Contact details are how a reviewer corroborates that the business is real and matches the brand record, and CTIA separately requires that a message URL and its destinations identify the owner with contact information. A site with no way to reach anyone reads as a front.
How to fix itremediation
Publish a contact page with the business address, a phone number, and a support email on the brand domain, and check they match the brand registration.
Rules you will hit next
6 other rules read brand website. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
WEB-012A parked or for-sale domain is not a websiteBlockingBLOCKINGWEB-013A pre-launch placeholder is not a websiteBlockingBLOCKINGWEB-016The website must be machine-crawlableBlockingBLOCKINGWEB-017The site must not be gated by geo, bot challenge or app wallBlockingBLOCKINGWEB-021The site must not be behind a login or access wallBlockingBLOCKINGWEB-022A login-gated product needs a public description pageBlockingBLOCKING
WEB-047 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.