The site referenced in the message flow must be the registered brand site
The requirementstatement
The website referenced inside the message flow must belong to the same business as the registered brand website.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.message_flow + brand.website
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilioBandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A message flow pointing at a different domain usually means consent is collected on a partner or platform property, which raises the consent-transfer question directly. Where it is legitimate, it needs explaining rather than leaving for a reviewer to infer.
How to fix itremediation
Reference the brand's own domain in the message flow. Where consent is collected on a third-party platform, say so explicitly and explain the relationship.
A compliant exampleexample
Brand website acmecoffee.com; message flow references acmecoffee.com/signup.
Rules you will hit next
Other website rules at the same severity. A registration is judged as a whole, not rule by rule.
WEB-001A brand website URL is requiredBlockingBLOCKINGWEB-009The website must resolve and return contentBlockingBLOCKINGWEB-012A parked or for-sale domain is not a websiteBlockingBLOCKINGWEB-013A pre-launch placeholder is not a websiteBlockingBLOCKINGWEB-014Staging, admin and internal hosts must not be the brand websiteBlockingBLOCKINGWEB-016The website must be machine-crawlableBlockingBLOCKING
WEB-059 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.