No counterfeit goods or falsified documents sold on the site
The requirementstatement
The brand website must not host or promote counterfeit, replica or imitation designer goods, fake identification or falsified documentation.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- crawled website content
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Hard stopHARD_STOP
- Not remediable. Resubmitting will not help, and anyone offering to fix it is selling you a rejection.
- Who requires itauthorities
- AT&T
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
AT&T bars the category outright because the messages promoting it are, by construction, promoting a crime — and fake identification carries a harm beyond the trade itself. The replica trade advertises openly enough that this is usually read straight off a product page rather than inferred.
How to fix itremediation
This cannot be registered. A resale business that deals in authenticated genuine goods should say so on the product pages and in the campaign description, since the distinction is exactly what the screen is looking for.
Notesnotes
Severity divergence in the source: AT&T Schedule 1 grades counterfeit goods HIGH and fake identification BLOCKING. Strictest kept, and both limbs are one screen because they sit on the same catalog page in practice.
Rules you will hit next
6 other rules read crawled website content. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
WEB-122No adult content on the site or any page it links toBlockingBLOCKINGWEB-123No hate-group brandBlockingBLOCKINGWEB-126No firearms, ammunition or explosives sales on the siteBlockingBLOCKINGWEB-127No tobacco or vape product content on the siteBlockingBLOCKINGWEB-128No cannabis, CBD, hemp or kratom content anywhere on the siteBlockingBLOCKINGWEB-129No gambling content on the siteBlockingBLOCKING
WEB-139 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.