A storefront catalog must be screened for SHAFT merchandise before submitting through a strict platform

JSONMarkdown

The requirementstatement

The brand website must not host or promote SHAFT merchandise in the storefront catalog, where the destination platform refuses such merchants outright.

Severityseverity
BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase
Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject
crawled website content
Where it liveslayer
WebsiteWEBSITE
How Ekas settles itdetectability
AI · crawlCRAWL
Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
What the fix involvesfailureClass
Fix the websiteTERMINAL_WEBSITE
The fix lives on your site. No amount of rewording the form clears it.
Who requires itauthorities
AWSTCR
When it appliesapplicabilityText
Applies when the vertical is RETAIL.

Why this rule existsrationale

Some ISV platforms refuse SHAFT merchants entirely rather than age-gating them, which is stricter than the carrier baseline and invisible until a submission is refused. A homeware store with a single hip-flask-and-whiskey gift set is a SHAFT merchant to that screen, and the seller has no reason to think of themselves as one.

How to fix itremediation

Search your own catalog for alcohol, tobacco, firearms and adult items — including bundles — before submitting, and confirm with your platform whether it refuses such merchants outright or age-gates them. Done when you can state which of the two applies to your account.

A compliant exampleexample

Catalog audit: 0 results for alcohol, tobacco, firearm and adult categories across all products and gift sets.

Notesnotes

The catalog conditions this on `provider=Postscript`, which is not in the Provider enum and would in any case be the wrong shape: a provider tag narrows when a rule fires, and this platform-strictness is a warning every retail merchant benefits from. Tagged to the retail vertical instead, with the platform condition carried in the criteria.

Rules you will hit next

6 other rules read crawled website content. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

WEB-122No adult content on the site or any page it links toBlockingBLOCKINGWEB-123No hate-group brandBlockingBLOCKINGWEB-126No firearms, ammunition or explosives sales on the siteBlockingBLOCKINGWEB-127No tobacco or vape product content on the siteBlockingBLOCKINGWEB-128No cannabis, CBD, hemp or kratom content anywhere on the siteBlockingBLOCKINGWEB-129No gambling content on the siteBlockingBLOCKING

All website rules

WEB-142 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.

Reading the rules is the easy part.

Ekas runs every rule that gates approval, 823 of these 915, against your registration before it reaches the carrier. It reads your site, your policy pages and your opt-in the way a reviewer would, and hands you the fix, not just the verdict.

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