Affiliate marketing plus lending on the site is a harder rejection than either alone

JSONMarkdown

The requirementstatement

The brand website must not host or promote affiliate or lead-generation activity in the campaign combined with high-risk lending on the website.

Severityseverity
BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase
Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject
crawled website content
Where it liveslayer
WebsiteWEBSITE
How Ekas settles itdetectability
AI · crawlCRAWL
Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
What the fix involvesfailureClass
Hard stopHARD_STOP
Not remediable. Resubmitting will not help, and anyone offering to fix it is selling you a rejection.
Who requires itauthorities
Bandwidth
When it appliesapplicabilityText
Applies to every 10DLC registration.

Why this rule existsrationale

Bandwidth escalates the two signals together rather than scoring them independently, because the combination is the shape of a payday-loan lead broker — the highest-complaint pattern on the channel. It matters to an honest business because remediating one limb leaves the escalation in place: taking the affiliate page down while the lending stays up does not return the brand to where it started.

How to fix itremediation

This combination cannot be registered. Removing one limb does not restore the other to a clean score, so a business that genuinely does both needs to separate them into different entities before either can be registered.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

ProviderCodeResubmit
Bandwidth3101No

Notesnotes

The applicability model has no "both limbs present" predicate, so the condition lives in the criteria: the judge passes immediately unless it finds affiliate or lead-sharing activity in the campaign AND lending content on the site. Recorded here rather than left implicit, so the rule does not read as universal.

Rules you will hit next

6 other rules read crawled website content. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

WEB-122No adult content on the site or any page it links toBlockingBLOCKINGWEB-123No hate-group brandBlockingBLOCKINGWEB-126No firearms, ammunition or explosives sales on the siteBlockingBLOCKINGWEB-127No tobacco or vape product content on the siteBlockingBLOCKINGWEB-128No cannabis, CBD, hemp or kratom content anywhere on the siteBlockingBLOCKINGWEB-129No gambling content on the siteBlockingBLOCKING

All website rules

WEB-143 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.

Reading the rules is the easy part.

Ekas runs every rule that gates approval, 823 of these 915, against your registration before it reaches the carrier. It reads your site, your policy pages and your opt-in the way a reviewer would, and hands you the fix, not just the verdict.

Talk to UsHow 10DLC works