The terms should cover user-generated content

The requirementstatement

The terms of service must include a user-content clause covering licence, takedown and a DMCA agent.

Severityseverity
LowLOWBest practice. Worth fixing, rarely fatal on its own.
When it bitesphase
Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject
terms of service body
Where it liveslayer
Policy pagesPOLICY_PAGE
How Ekas settles itdetectability
AI · formAI_FORM
A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
What the fix involvesfailureClass
Fix the policyTERMINAL_POLICY
The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
Who requires itauthorities
TCR
When it appliesapplicabilityText
Applies to every 10DLC registration.

Why this rule existsrationale

Where customers post reviews, photos or replies the business needs permission to display them, and the licence clause is that permission — without it every republished review is unlicensed. The DMCA agent is what preserves the safe harbour when somebody complains about a post.

How to fix itremediation

Add the user-content clause where the service accepts any user submissions, including reviews. Done when the terms say what you may do with what customers post and how to complain about a post.

A compliant exampleexample

When you post a review or photo you give Acme Coffee permission to display it. To report content, email legal@acmecoffee.com.

Notesnotes

Conditional on the service accepting user content, which no applicability dimension expresses; the criteria pass immediately where it does not.

Rules you will hit next

6 other rules read terms of service body. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

All policy pages rules

POL-208 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.

Reading the rules is the easy part.

Ekas runs every rule that gates approval, 823 of these 915, against your registration before it reaches the carrier. It reads your site, your policy pages and your opt-in the way a reviewer would, and hands you the fix, not just the verdict.