The terms should cover termination
The requirementstatement
The terms of service must include a termination and suspension clause.
- Severityseverity
- LowLOWBest practice. Worth fixing, rarely fatal on its own.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- terms of service body
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Both sides need a stated way out — the customer to close an account, the business to end a relationship — and without one every ending is improvised. For a messaging programme it pairs with the right to end the programme that the SMS terms carry.
How to fix itremediation
Add the clause covering both directions and what survives. Done when the terms say how the relationship ends.
A compliant exampleexample
You can close your Acme Coffee account at any time. We may suspend or close an account that breaches these terms. Sections on liability and governing law survive.
Rules you will hit next
6 other rules read terms of service body. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
POL-200The terms need an acceptance clauseMediumMEDIUMPOL-202The terms should state a minimum ageMediumMEDIUMPOL-205A retail brand's terms should cover orders and paymentMediumMEDIUMPOL-207The terms should include an acceptable-use clauseMediumMEDIUMPOL-213The terms should allocate riskMediumMEDIUMPOL-215The terms should state governing law and venueMediumMEDIUM
POL-216 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.