No graphic violence on the linked site
The requirementstatement
The brand website must not host or promote excessive or graphic violence.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- crawled website content
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · visionVISION
- Needs the pixels: a screenshot of the opt-in surface, a scanned paper form, an MMS attachment.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- AT&TCTIA
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The rule exists for the person who follows a link from a text message and is shown something they did not ask to see, which is why it is assessed on the destination rather than on the message. It reaches ordinary businesses through imagery chosen for impact — a self-defence course, a game studio, a haunted attraction — where nothing about the business is objectionable and one page is.
How to fix itremediation
Move graphic imagery behind the age gate rather than onto the public landing page, and choose a different image for the page the messages link to. Done when the destination of every campaign link is safe to open in public.
A compliant exampleexample
Campaign link points at https://acmecoffee.com/events — a text-and-photography event page — rather than at the artwork gallery.
Notesnotes
VISION because the finding is in the pictures: a site whose copy is unremarkable can fail on a single image, and a text-only crawl sees none of it.
Rules you will hit next
6 other rules read crawled website content. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
WEB-122No adult content on the site or any page it links toBlockingBLOCKINGWEB-123No hate-group brandBlockingBLOCKINGWEB-126No firearms, ammunition or explosives sales on the siteBlockingBLOCKINGWEB-127No tobacco or vape product content on the siteBlockingBLOCKINGWEB-128No cannabis, CBD, hemp or kratom content anywhere on the siteBlockingBLOCKINGWEB-129No gambling content on the siteBlockingBLOCKING
WEB-125 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.